APMP offers live webinars that address key industry topics and best practices. In addition to the live event, webinars are recorded and available for viewing at your convenience, providing you with an invaluable resource.
All webinars (live and recorded) are free to members. For non-members, the cost is $75. All registrants receive a link to a recorded version of the webinar, regardless of attendance.
See our list of recorded presentations, including our most recent and most popular.
Double Your Win Rate: Put H2H in B2B
Wednesday 25 March 2020
12:00pm to 1:00pm AEDT
Presented by: Jeff Goldfinger, CF APMP, President – Xtra Mile Training and Development
The world of formal RFP responses has devolved into a focus on “the thing” – the product or service. Through the application of neuroeconomics however, we can restore the human-to-human (H2H) connection and produce a doubling of competitive win rate.
This webinar focuses on neuroeconomics: the intersection of cognitive psychology, behavioural economics and neuroscience.
Understanding the way human brains actually make buying decisions allows us to remember that a good proposal is more than the mechanics of compliance, but rather the artistic sculpting of compelling narratives.
Top takeaways include:
- All proposal evaluators have underlining fundamental human and business concerns
- Humans make buying decisions under risk and uncertainty
- Knowing the art and science of decision making produces winning proposals
Important: You must register at least one hour prior to a webinar, to ensure you receive the registration link from GoToWebinar in time. If you register after this threshold, you may receive the link in time, however there is no guarantee. Regardless, you will receive an email with a link to watch a recording of the presentation, a few hours after the webinar happens.